Privacy Policy

The Golf Lab Privacy Policy

The Golf Lab LLC (“The Golf Lab,” “Company,” “we,” “us,” or “our”) is committed to protecting your personal information and being transparent about how we collect, use, and safeguard data. This policy applies to facility guests, online visitors, and members who book simulator time, join leagues, purchase memberships, or interact with Company digital properties.

1. Information We Collect
We may collect personal and non-personal information including:
Personal Information

  • Name

  • Email address

  • Phone number

  • Payment details (processed securely through third-party payment providers)

  • Reservation history, membership status, and league/tournament scoring data

  • Signed waivers or form submissions you voluntarily provide

Non-Personal / Technical Data

  • Device type (mobile, tablet, desktop)

  • Browser and operating system

  • General location data such as city, state, or postal code (based on IP lookup)

  • Usage data such as page visits, clicks, and interactions with our forms or booking tools

  • Cookies or similar tracking technology (used for functionality and analytics)

We do not collect sensitive personal attributes such as medical records, political affiliation, religion, or other protected classifications.

2. How We Use Your Information
Your information may be used to:

  • Process reservations, memberships, league entries, and retail transactions

  • Deliver booking confirmations, membership notifications, or schedule updates

  • Track scores for leagues, tournaments, and competitions

  • Respond to support inquiries

  • Improve facility experience, website performance, and marketing relevance

  • Send promotional messages you opt-in to receive (e.g., special offers, gift card announcements, league invitations)

We do not sell, rent, or trade your personal information to outside parties.

3. Cookies & Tracking
We may use cookies or similar tracking tools to:

  • Keep booking forms and pages functioning properly

  • Remember preferences such as login state or checkout behavior

  • Measure usage trends for analytics

  • Improve ad performance through general audience insights (no personal data is shared)

You may disable cookies in your browser, though some booking or form features may not function as intended if disabled.

4. Facility Monitoring & Safety
For security and operational integrity:

  • Our facility may use security cameras and monitoring software

  • These systems help maintain safety, prevent unauthorized access, and protect Company equipment and networks

  • Footage or monitoring data is never sold and is reviewed only for legitimate safety or compliance purposes

5. Data Protection & Third-Party Services
We protect your data by:

  • Using encrypted web forms and secure software providers

  • Outsourcing payment processing to PCI-compliant third-party providers

  • Restricting internal data access to authorized personnel only

  • Using secure DNS/SSL-protected domains for booking and digital tools

Third-party providers may include: booking/POS systems, league scoring tools, CRM software, and form-hosting services. These companies may temporarily process your information to deliver services, but may not use it for unrelated commercial purposes.

6. Waivers, Forms & Submissions
If you submit a waiver or form (for example: liability waivers, league sign-ups, or contact forms):

  • You do so voluntarily

  • The information is used only for facility operations, membership access, league tracking, or customer support

  • You confirm you are submitting truthful and original information

  • You may request a copy of your submitted form by contacting us directly

7. Children’s Privacy
We do not knowingly collect personal data from children under 13. Our services are intended for users 13 and older. Anyone under 18 must have a guardian accept terms and submit forms on their behalf.

8. SMS, Email & Marketing Consent
If you provide your phone number or email address through our booking pages or forms, you may receive communications related to your reservations or membership.
Marketing messages (including SMS or email promotions) are sent only when you explicitly opt-in. You may unsubscribe from promotional communication at any time by using the unsubscribe option in emails or replying STOP to SMS messages.

9. Data Retention
We retain personal data only as long as needed to:

  • Maintain membership access

  • Track league/tournament scoring

  • Process reservations

  • Provide customer support

  • Meet legal or tax obligations

After that, data is securely removed or anonymized.

11. Contact
For privacy questions or requests, contact:
The Golf Lab LLC
5000 Whitesburg Dr. Suite 190
Huntsville, AL 35802
Phone: 256-255-2540
Email: [email protected]

12. Policy Updates
This Privacy Policy may be updated at any time. Continued use of our facility or services constitutes acceptance of the latest version.

Acknowledgment
By booking simulator time, joining leagues, purchasing memberships, submitting forms, or entering our facility, you confirm you have read and agree to this Privacy Policy.


The Golf Lab LLC